Undiscovered Sports was created to help student-athletes earn opportunities at the next level. Whether it’s producing highlight tapes, creating hype videos, achievement graphics, or other forms of media, they want to help athletes become discovered. There is a plethora of talent that gets overlooked in amateur sports, often because of a lack of resources. Undiscovered Sports' goal is to help athletes and programs grow their brand awareness, so they can gain opportunities to continue their playing careers.

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The logo needed to be something bold. The US is able to be used separate or with the text and can still be identifiable with the brand. The colors black and gold are perfect for a sports centered business and brand.